• Original And Unique Cycling Kits and Tees

    Original And Unique Cycling Kits and Tees

  

THE ART AND DESIGN PROCESS: START TO FINISH

For years, cycling apparel meant floppy clothes in terrible colour combos, plastered with corporate logos, on cheap fabrics. 

I refused to wear that sort of gear, and made my own. When Cycology customers started asking for our t-shirt designs on cycling kits we leapt into the unknown and produced our first cycling jersey with one of my artworks on it. Our Cycology Performance range was born. We realised Cycology would be the first hand-drawn and designed cycling apparel brand. It was a little bit scary.

When you purchase and wear a Cycology garment, you are the proud owner of a unique and original hand-drawn or painted artwork, that not many other brands can produce. Every garment, all of our fabrics, the chamois, the stitching, is carefully thought out, worn, and tested on road and trail, and modified until we're happy with it. Feedback from our customers is considered and taken into account.

Here is our design process.

 

ARTWORK AND DESIGN

I have a lot of sketchbooks in which I scribble and sketch literally thousands of drawings and wording. Inspiration comes while riding or running through training buddies, music, and conversations.

One of our best selling tees, 'Cognitive Therapy', is a drawing of my bike surrounded with things we say to each other while training or racing.

'Bike Recipe' below is straight from a sketchbook, drawn while talking to my friend Bernie about what makes Italian bikes so beautiful, and the idea that there MUST be a recipe to follow!

  

 

Two years ago, on a dark winter morning, I was riding on the back wheel of a friend. He didn't tell me about a huge rock on the road, that he dodged. I hit it with my front wheel at 60km an hour, flying into a big rock wall. My clavicle, scapula and all my ribs were broken. My lung was punctured. This was the first idea that came into my brain while floating in a morphine haze. It's been a best selling tee and it's one of the biggest cycling clubs in the world.

 

 

These drawings are posted on our social media pages (Facebook and Instagram) as finished drawings or rough sketches. If there is enough interest in them (likes) they go into production as screen prints on t-shirts. If they're successful as tees, we then also consider making them into Performance gear: cycling jerseys, cycling bib shorts, long sleeve jerseys...our list of products is growing.

 

PERFORMANCE WEAR DESIGN

I hand draw the designs and repeat patterns, photograph the drawings, and then lay them out in PhotoShop onto each garment piece.

I design each and every part: labels, swing tags, and packaging. This is what a Women's Cycling Jersey looks like (below) - laid out on the pattern pieces.

 

 

SAMPLING AND PRODUCTION

If designs have been voted into production by our friends on Facebook, artwork is sent to our factory. Prints have to be approved with garments sampled, worn and tested on road and trail, and laundered multiple times to ensure nothing is wrong. The garment goes into 'production' then the finished product is photographed and loaded onto our 'web store'. People on our mailing list receive an email newsletter first...and then the garment gets advertised on our social media pages. Shops are also now stocking our product in various countries.


Sarina
Designer & Artist

 

 



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