The Art & Design Process, Start to finish.
For years cycling apparel meant floppy clothes in terrible colour combos plastered with corporate logos on cheap fabrics.
I refused to wear that sort of gear -and made my own. When Cycology customers started asking for our tee shirt designs on cycling kit we leapt into the unknown and produced our first cycling jersey with one of my artworks on it. Our Cycology Performance range was born. We realised Cycology would be the first hand drawn & designed Cycling Apparel brand. It was a little bit scary.
When you purchase & wear a Cycology garment, you are the proud owner of a unique & original hand drawn or painted artwork that not many other brands can produce. Every garment, all of our fabrics, the chamois, the stitching - is carefully thought out, worn & tested on road and trail, modified until we're happy with it and feedback from our customers is considered and taken into account.
Here is our design process.
I have a lot of sketchbooks in which I scribble & sketch literally 1000's of drawings and wording. Inspiration comes while riding or running - training buddies, music & conversations provide inspiration for drawings.
One of our best selling tees 'Cognitive Therapy' is a drawing of my bike surrounded with things we say to each other while training or racing.
'Bike Recipe' below is straight from a sketch book, drawn while talking to my friend Bernie about what makes Italian bikes so beautiful and the idea that there MUST be a recipe to follow. :)
2 years ago, on a dark winter morning, I was riding on the back wheel of a friend. He didn't tell me about a huge rock on the road -which he dodged. I hit it with my front wheel at 60kms an hour, flying into a big rock wall. My clavicle, scapula and all my ribs were broken. My lung was punctured. This was the first idea that came into my brain while floating in a morphine haze. It's been a best selling tee. it's one of the biggest Cycling Clubs in the world.
These drawings are posted on our social media pages (facebook & Instagram) as finished drawings or rough sketches. If there is enough interest in them (likes) they go into production as screen prints on tee shirts. If they're successful as tees we then also consider making them into Performance gear: cycling jerseys, cycling bib shorts, long sleeve jerseys.......our list of products is growing.
Performance Wear Design
I hand draw the designs & repeat patterns, photograph the drawings, lay them out in PhotoShop onto each garment piece.
I design each and every part: labels, swing tags and packaging. This is what a Women's Cycling Jersey looks like (below) - laid out on the pattern pieces.