Meet the Cycology founders

Meet the Founders

ABOUT US

Cycology was "born" in 2012 on Sydney's Northern Beaches.

The founders are a husband and wife team (Sarina and Michael) whose initial vision was to create a t-shirt range with hand drawn designs that cyclists would get. Those initial t-shirts designs definitely struck a chord with cyclists around the world and the brand journey had commenced.

Fast forward 10 years and Cycology's range has extended well beyond t-shirts.

Our design style ranges from "mild" to "wild" so we cater to the many different tastes of riders who want something different to the "same old same old."

We have been able to greatly expand our range to include several different styles of cycling jerseys , cycling bibs and shorts, MTB Jerseys, technical t-shirts, base layers, lightweight wind jackets, winter jackets and gilets and more recently gravel shirts.

Our cycling accessories range lets customers take co-ordinated kit to the next level. We have cycling socks, gloves, cycling caps, saddlebags, handlebar tape, neck tubes, thermal beanies and more. We're always looking to expand our accessories range to meet demand so we welcome suggestions for any new products we can add to this range.

We plan to continue to innovate with our designs and keep producing great value, high quality cycling apparel and accessories for many more years to come!

The Process of creating @ Cycology

Man and woman cycling in colorful jerseys on city streets, wearing helmets and black shorts with 'CYCOLOGY' branding.

STEP 01
Concept design & illustration

Inspiration starts with a coffee and then a morning ride. Designs are hand drawn or painted by Sarina in our Cycology design studio based in the Northern Beaches Sydney.

Woman designing colorful floral cycling apparel with pencils at a bright desk
Designer reviewing colorful cycling jersey patterns on computer screen for women's cycling apparel

Digitising the design & pattern making

Designs are then scanned and digitised where the team can play with different colours options and layouts. Patterns are then created so we can dial in the overall design of the garment.

Designing vibrant floral cycling apparel with color swatches for men's and women's wear

Garment prototyping

We print onto a variety of different materials to test colours and how it feels to touch. Full prototype garments are then created from fabrics we think rock.

Cyclist in colorful striped jersey riding mountain bike on dirt trail under blue sky

Quality control & prototype testing

Test products are sent to our stable of test riders. These road love’n, dirt shredding pinners put the products through the ringer. Once they are happy we then execute wing attack plan R and put the items into production.

Man and woman in colorful cycling jerseys and helmets posing with bikes in city, showcasing unique designs.

Product is ready for sale

Cycology has 4 websites which cover Australia and the Pacific Region, North America, Europe and the United Kingdom. We have local warehouses based in each region allowing for super fast delivery of your new kit.